Well, it’s not exactly Uber because the Amish buggy driver you can flag down for a ride in the Amish community of Colon, Michigan, doesn’t work for Uber. There’s no app for his services, no online tracking of his arrival, no chance to pick the size car you want, no surge pricing to accept or decline. His horse drawn buggy is one vehicle, one size, and he doesn’t carry a smartphone. You flag him down along the roadway if you need a ride.
Driver Timothy Hochstedler is basically trading on Uber’s name recognition and the appeal of linking “Amish” and “Uber”. What he’s doing may not be legal — you can’t just appropriate the trade name of a larger business in order to save yourself the costs of building a brand on your own. But for right now, if you go to Colon, you can flag Timothy down and pay a flat $5 to get where you’re going.
Business apparently is booming.